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Summary

Easebuzz is a full-stack payment solutions platform serving more than 200,000 businesses in India. With a mission to become a one-stop Financial Operating System for businesses, Easebuzz focuses on providing seamless, secure, and scalable payment solutions.

Sokrati, a leader in data-driven digital marketing, has played a crucial role in enhancing Easebuzz’s online presence through its 360-degree SEO strategy. By optimizing search visibility, improving content strategy, and leveraging advanced analytics, Sokrati has helped Easebuzz achieve a 115% growth in organic clicks, driving higher engagement and business growth.

Insight

The objective was to improve Easebuzz’s keyword rankings on Google and enhance the quality of website traffic by positioning the brand as a trusted leader in the fintech and payment solutions landscape. While Easebuzz had a solid foundation, there was an opportunity to significantly boost organic visibility by securing higher rankings, particularly in the top 10 search positions. Additionally, the optimization of the blog section’s information architecture was aimed at enhancing user engagement and retention. By refining existing content to align with highly relevant keywords and user intent, the strategy sought to maximize content efficiency, attract a larger audience, and establish Easebuzz as an authoritative voice in the industry.

Creative Idea & Execution

• Identified Highly Relevant Keywords: Conducted thorough keyword research to target high-impact, industry-specific terms.
• Keyword Mapping: Strategically aligned keywords with relevant pages to improve on-page SEO and create merchant-focused content.
• Content and Topical Authority: Regularly updated blogs with sector-specific use cases and industry insights. Developed pillar pages with linked content clusters to strengthen authority and internal linking.
• On-Page Content Optimization - Optimized headers, meta tags, and content with high-intent keywords. Enhanced user experience with clear, structured content and an effective internal linking strategy.?
• EEAT Implementation: Highlighted real user experiences, expert insights, authoritative content, and robust security practices to build credibility and trust among Easebuzz’s prospective merchants
• Updated the Blog Section UI/UX: Improved the blog’s UI/UX and information architecture to enhance user engagement and retention.
• New Product Launches (New Customer Acquisition Strategy): Leveraged new product releases as a strategic approach to attract and convert new merchants.
• Backlinks: Focused on acquiring high-quality website referrals through strategic collaborations.