Who We Are
Rooted in Japanese heritage and shaped by decades of leadership in advertising and innovation, we’ve combined our deep cultural understanding with a passion for the gaming industry to create a global powerhouse in gaming marketing. Gaming is no longer just a pastime—it’s a cultural and economic giant, bigger than music and movies combined. It’s where people play, watch, and connect.
We’re here to help brands authentically engage with gamers—whether you’re taking your first steps into the gaming world or leveling up your existing strategy. Our team of experts brings a wealth of experience, a network of unparalleled partnerships, and an innovative approach to ensure your brand thrives in this dynamic space.
Our Core capabilities
Crafting Strategies
We help brands join the cultural conversation in gaming for the long term. Our campaigns are custom-built to suit your needs, ensuring authenticity and meaningful impact in the gaming ecosystem.
Building Solutions
Innovation is at the heart of what we do. From in-game advertising and branded integrations in digital worlds to connected commerce opportunities, we push the boundaries of what’s possible. Our proprietary tools and insights give brands an edge in a rapidly evolving industry. Our exclusive partnerships with gaming giants like Roblox, Playstation, Riot Games, and Anzu allow us to craft unique solutions for every client.
Making Games
We’re not just observers—we’re creators. By developing and publishing our own games, we gain first-hand insights into what it takes to succeed in gaming.
Why Gaming, Why Now?
The gaming industry is booming, with time spent in-game growing exponentially. Yet, advertising investment still lags behind. For brands, this means untapped potential to reach highly engaged audiences. Gaming isn’t just a platform—it’s a cultural and social phenomenon. From the rise of user-generated content to connected worlds like Minecraft, Roblox, and Fortnite, gaming is where trends are born, and communities thrive.
Brands that step in with authenticity and value can unlock extraordinary opportunities for growth and connection.
Why Dentsu Gaming?
What sets us apart is our holistic view of the gaming industry and our unmatched expertise:
- Global Expertise: A team with experience working on the biggest gaming franchises, at the largest studios, with the most engaged audiences.
- Unparalleled Partnerships: Unique collaborations with industry leaders like Roblox, Playstation, Riot Games, and Anzu.
- Innovative Solutions: A track record of pushing the boundaries of gaming advertising and integrations.
At Dentsu Gaming, we don’t just help you play in the gaming space—we help you win.
Let’s connect and bring your brand into the gaming universe.
2024 State of Gaming Report
Welcome to the second edition of the Gaming Report!
The biggest games in the world continue to drive massive, pop-culture-defining moments, while small independent games capture the hearts, minds, and time of dedicated player communities. With decades of specialized experience and over 120 years of media, creative, and advertising legacy, we invite brands to build relationships with the most engaged consumer on the planet—gamers.
Dig into our latest report to see why gaming is no longer just a side quest...
Download nowOur Team
Our dedicated global gaming team has deep industry ties. We have over 35 years of expertise and unmatched industry ties. We've got skin in the game
Contact us now
Brent Koning
EVP Global Gaming Lead
Blair Herter
SVP Global Agency Services
Magali Huot
VP Global Gaming Strategy