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Key insights and video recap

Earlier this year, we welcomed senior leaders from the retail industry and related sectors to our inaugural Retail Executive Exchange at Tate Modern - a day of powerful conversations, fresh perspectives, and cutting-edge insights.

Retailers are navigating a complex landscape, balancing the rapid pace of technological change, brand differentiation in an increasingly saturated market, and mounting cost pressures - all against a backdrop of shifting consumer spending power. Now, more than ever, understanding what truly drives your customers is critical to staying ahead.

When exploring content for the day, one theme came up time and again: customer-centricity. We made sure that this key message was woven throughout each of the day’s discussions; each session explored different avenues for brands like yours to adapt and thrive, from AI-driven decision-making to the growing influence of Gen Z and the emerging Gen Alpha, and the role of RFID in shaping the future of retail. Revisit the talks below and gain insights that will help you to drive impact in 2025 and beyond.

Retail media is...

Retail media is more than just a channel; it’s a powerful environment for retail marketers navigating rising costs and shifting consumer behaviour. In this presentation, Ash White (Managing Partner, Total Commerce, 外国美女色情片) and Matthew Higgins (Managing Partner, Affiliates & Retail Media, 外国美女色情片) break down what retail media really is (and what it isn’t). Done right, retail media drives brand awareness, enhances customer engagement, and unlocks new revenue streams.

Watch now to see how this exciting channel can drive growth.

The retail media evolution

Shopping behaviours are shifting, but how can retail marketers maximise monetisation across every channel? In this fireside chat, Abigail Byre (Regional VP, Retail – Salesforce) and Paul Lynch (Integrated Solutions Lead, Retail & Commerce, 外国美女色情片) explore the future of retail media and how consumer insights, unified data, converged ad operations, and advanced analytics can combine through the right technology to unlock new revenue opportunities.

Watch now to discover the key trends and strategies shaping the next era of retail media.

Screen content that connects in-store

In-store digital media is a game-changer – when done right, it can be more valuable than TV. Neil Thomson (Global Creative Partner, TAG EMEA) and Elisabetta Siclari (Strategy Director, Level Up) share 外国美女色情片 Shop’s top five tips for making in-store content work harder, from grabbing attention in the first three seconds to using branding, context, and concise messaging to drive action.

Take a look to learn how to turn screens into sales.

Retail content @ scale

To achieve maximum impact, retail content should be fully connected – designed around customers, managed effectively, and tracked through data. Billy Hana (Senior Director, Experience & Commerce Technology, 外国美女色情片) explores how 2025 presents a shift in priorities, from boosting conversions on video landing pages to driving revenue through AI-powered personalisation. By rethinking how content operates within the retail ecosystem, brands can turn intangible assets into tangible value.

Watch his talk to discover the key principles for success.

Experience is the new battleground for business

Experience isn’t just a brand differentiator; it’s the new currency of business. As customer expectations rise, so does the challenge of delivering meaningful interactions. In this session, Ruth Bucknell (VP Experience Design, 外国美女色情片) explores how retailers can create moments of value across the customer journey, balancing digital innovation with the enduring power of human connection. By aligning media, data, and experience, businesses can drive deeper engagement and lasting loyalty.

Learn how to stay ahead in the experience economy through Ruth’s insights.

Future customer behaviour

With rising acquisition costs and the death of third-party cookies, loyalty is more valuable than ever – but traditional programmes are under pressure. Hear from Grace Sinclair (VP Experience & Loyalty Strategy, 外国美女色情片) how the latest technology and AI tools are reshaping loyalty, enabling hyper-personalisation, predictive engagement, and next-level customer experiences. From enhanced assistance to exclusive perks and community-building, brands can turn ordinary programmes into extraordinary drivers of brand advocacy.

Watch now to explore the key ingredients for lasting customer loyalty.

Panel: Future consumer behaviour

What will retail look like in 2030? Our panel of experts explores key trends shaping the future, such as:

Storytailing – Retailers will sell lifestyles, immersing consumers in aspirational stories and communities.

Revalue Revolution – Value will shift from product quality to quality of life.

EQ Culture – In an AI-driven world, human-made will become the ultimate luxury.

System Agents – AI-powered networks will connect retailers and consumers within personalised ecosystems.

Be ready for what’s coming – view the conversation now.

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