As global markets evolve rapidly and technology advances at an unprecedented pace, businesses are facing increasing challenges and uncertainties. Dentsu Marketing Communications Group understands deeply that only by anticipating future consumer behavior and market trends can we help corporate clients navigate changes and seize opportunities ahead. Dentsu Group has released the "Consumer Vision 2035: Insights for the Next Decade" report, aimed at helping corporate clients understand and tackle future challenges.
This report, based on insights from 30,000 consumers and 20 global experts, forecasts long-term trends in global technology, culture, consumers, and brands over the next decade. It highlights the key forces shaping future markets across four main themes, and further breaks down 12 major trends. The report also includes local insights from Taiwan, comparing global and Taiwanese consumer behaviors, offering localized market analysis to serve as a strategic guide for brands' future planning.
