Challenge??
Due to societal stigma, depressed teenagers might hide their feelings and avoid filling out online depression assessments, leading to missed opportunities for seeking help.
Solution??
Step One:
Use interactive videos to encourage the public to show care for individuals with depression.
Step Two:
Integrate AI music technology to translate each person's depression scale responses into a unique "melody of the heart." Transforming the completion of depression scales into not just a medical reference but also an experience of listening to one's inner melancholic voices.
Result
2023 MAD Stars / Use of Data > Data-Driven Targeting Shortlisted
2023 MAD Stars / Radio & Audio Craft > Music/Sound Design Shortlisted
2023 4A Creative Awards / Best Interactive Creative Award Shortlisted
2023 4A Creative Awards / Best Data Insight Creative Award Shortlisted
2023 4A Creative Awards / Best Public Service Advertisement Award Shortlisted
2023 4A Creative Awards / Best Digital Creative Award Shortlisted
2023 Times Advertising Awards / Marketing - Public Service Shortlisted
2023 Times Advertising Awards / Audio Shortlisted
2023 Times Advertising Awards / Video - Public Service Merit
2023 Click Awards / Audio Creative Award Bronze
2023 Click Awards / Interactive Creative Award Silver
2023 Click Awards / Big Data Marketing Award Silver
2023 Click Awards / Innovation Marketing Award Shortlisted
2023 Click Awards / Public Welfare Marketing Award Merit
2023 Click Awards / Technology Application Award Merit
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