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CHALLENGE
Tesy was looking forward to activating a campaign simultaneously on 11 markets – Bulgaria, Poland, Spain, Greece, Romania, Serbia, Croatia, Ukraine, Bosnia and Herzegovina, Kosovo and Montenegro with different level of awareness towards the brand.
SOLUTION
iProspect executed real time analysis & investment optimization of the different segments.
Using M1 Device, the iProspect traced the highest user index websites; consumers’ interests, preferences, behavior and regions with highest conversion rate.
The final implementation was divided into two phases. First, wide segments range for communication behavior analysis were enabled. Second, traffic optimization and sales targets achievements were applied.
RESULT
The data-based marketing campaign results were impressive – media ROI increase, +26 million people reach, �0.5 per 1,000 people reached and 39% sales growth.
The campaign was also award winning. Our team was given the IAB MIXX Awards prize for Most Effective Use of Data.
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