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Challenge

The Bar is an Alexa skill designed to help a new generation of cocktail lovers to work on their cocktail skills. She can help you find cocktails, teach you how to make them and lets your order ingredients, tools and cocktail kits.

Strategy

The Bar is using gamification to keep track of progress and give aspiring mixologists a sense of achievement. 

Based on progress, we suggest increasingly advanced cocktails and introduce new techniques over time.

Solution

The Bar is enabled with commerce functionality so you can get everything you need delivered at home. 

We’ve created custom cocktail kits including ingredients for the Old Fashioned, Cosmopolitan and the Vodka Martini (only available during a pilot in London).