This report explores India’s vibrant consumer landscape, driven by a youthful demographic under 40 fuelling dynamic market trends. Gen Z favours frequent, small transactions, while Gen Y and Gen X emphasize higher-value purchases. Gender-based shopping patterns, spending shifts across town classes, and the role of smartphone ownership are highlighted. Key category contributions show Gen Z leading in indulgences like food and retail, Gen Y in entertainment and commuting, and Gen X in financial services and healthcare.
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