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Merkle is a leading data-driven customer experience management (CXM) agency that specialises in the delivery of unique, personalized customer experiences across platforms and devices. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

What CX Leaders Do Differently: CX Imperatives Pro APAC Edition

How do CX leaders organize their teams? How do they integrate their technology? What is their approach to AI?

In our second installment of the 2024 CX Imperatives, we examine business leaders’ approaches to CX strategy and activation. How are today's organizations meeting consumers' expectations for experience? We dive into the insights around the business practices that enable great CX, and detail how brands can get to the CX Leader status.

2024 CXM Imperatives: From Customer Engagement to Empowerment

What makes a great brand experience? What have consumers come to expect? And are you meeting those expectations? ?? 

In Q4 2023, we conducted a global survey of 2,100 consumers to answer these questions. We learned a lot about today’s buyers, from their preferences in communication to their attitudes about emerging technology. For example, we found that 55% of respondents want future experiences with brands to be more affordable or cost-effective.