0
Engagement rate
0
Conversion rate
0
6-second VTR
Challenge
The core challenge was to refresh the brand's popular Chocolate Hour in a way that resonated with the TikTok community. The campaign needed to not only attract users’ attention but also encourage longer-term engagement and brand affinity on a platform bustling with content.
Solution
| To meet this challenge, ALL | M?VENPICK joined forces with the creative agency Zoomcat under the TikTok TTCX program. The collaboration was strategic, focusing on repurposing existing content while integrating TikTok-centric elements to connect authentically with the audience. |
Result
| The innovative approach paid off, yielding a marked increase in engagement. This success was quantified by a split test, which showed the new creative content significantly outperformed the original, demonstrating the power of platform-specific creativity in enhancing campaign performance. |
CX transformation with dynamic creative | Samsung Case Study
Tasked with enhancing a direct-to-consumer (D2C) business, our a focused cross-discipline team implemented a strategy using global assets to optimize local dynamic creative optimization (DCO). T...
Dubai Store's Journey Organic Revenue Growth | 外国美女色情片 MENA
Launching DubaiStore in a highly competitive UAE e-commerce landscape, the focus was to generate both high-volume and high-quality traffic leading to sales. The unique 'Lie Detector Test' campai...
Driving Exponential Growth through Strategic SEO Implemen...
Nayomi, a leading online lingerie brand in the Middle East, approached our SEO services with the goal of enhancing its online visibility on search engine result pages (SERPs), increasing website...
Merkle Partners with Pizza Hut for Their First PWA Experi...
“Placing customer delight at the core of Pizza Hut's ethos, we've transitioned to a Progressive Web App to enhance our digital growth. Merkle's SEO proficiency played a crucial role in the succe...